Brewery Insurance

Brewery New Product Launch Insurance

A new release can be a big investment: ingredients, packaging, marketing and an event. The policy should know about it before the first can is sold.

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Example

How cover can respond in practice

A brewery launches a new fruit sour with an unusual ingredient. A customer claims a reaction, and the insurer asks whether the product had been declared. Telling the broker before launch removes the question.

What to think about

What to think about

  • Declaring new products and formats to your insurer

  • Stock cover for launch volumes

  • Product liability for new recipes and ingredients

  • Allergen and labelling checks

  • Launch event liability

  • Transit cover for first deliveries

Before you call

Questions to think about before you call

  1. 01

    What are you launching and when?

  2. 02

    Are any ingredients unusual?

  3. 03

    Are you holding an event?

FAQs

General advice only. It does not take into account your objectives, financial situation or needs. Read the relevant PDS and our Financial Services Guide before deciding.

For new categories or major changes, yes.

Smaller volume still carries the same liability.

Tell us, so we can check for exclusions.

Only if it’s declared.

Contact us

Want us to review your cover?

Tell us about your brewery or craft venue and we’ll come back with options. Prefer to talk? Call 02 8660 2305 or email admin@idealbrokers.com.au.

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