Brewery Insurance
Brewery New Product Launch Insurance
A new release can be a big investment: ingredients, packaging, marketing and an event. The policy should know about it before the first can is sold.




Example
How cover can respond in practice
A brewery launches a new fruit sour with an unusual ingredient. A customer claims a reaction, and the insurer asks whether the product had been declared. Telling the broker before launch removes the question.
What to think about
What to think about
Stock cover for launch volumes
Product liability for new recipes and ingredients
Allergen and labelling checks
Launch event liability
Transit cover for first deliveries
Before you call
Questions to think about before you call
- 01
What are you launching and when?
- 02
Are any ingredients unusual?
- 03
Are you holding an event?
Brewery insurance
More brewery cover guides
FAQs
General advice only. It does not take into account your objectives, financial situation or needs. Read the relevant PDS and our Financial Services Guide before deciding.
For new categories or major changes, yes.
Smaller volume still carries the same liability.
Tell us, so we can check for exclusions.
Only if it’s declared.
Contact us
Want us to review your cover?
Tell us about your brewery or craft venue and we’ll come back with options. Prefer to talk? Call 02 8660 2305 or email admin@idealbrokers.com.au.