Brewery Insurance

Brewery Trademark and Brand Protection

A brewery’s name and label are part of its value. Naming disputes, especially over similar names, are a known problem in craft beer.

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Example

How cover can respond in practice

A brewery launches a new beer and receives a letter from another company saying the name infringes their trademark. Legal costs can be significant, and IP cover, where available, may help, subject to policy terms.

What to think about

What to think about

  • Registering trademarks for names and logos

  • Checking for similar existing brands before launching

  • Recipe confidentiality in contracts and with staff

  • Legal expense cover for IP disputes, where available

  • Cover for claims that you’ve infringed someone else’s rights

Before you call

Questions to think about before you call

  1. 01

    Are your brand names registered?

  2. 02

    Have you had any disputes?

  3. 03

    Do you licence your brand to others?

FAQs

General advice only. It does not take into account your objectives, financial situation or needs. Read the relevant PDS and our Financial Services Guide before deciding.

No. That is a legal process.

Availability is limited, and we can check what’s on offer.

Yes, ideally with advice from an IP lawyer.

Protect them through contracts and confidentiality, rather than insurance.

Contact us

Want us to review your cover?

Tell us about your brewery or craft venue and we’ll come back with options. Prefer to talk? Call 02 8660 2305 or email admin@idealbrokers.com.au.

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